Under Armour is celebrating Stephen Curry’s 3rd NBA Championship in four years with a special pop-up shop in Oakland on June 12-13 which will contain an immersive art piece and cinematic feature, “Steph VR,” bringing his victory to life via Samsung Gear VR powered by Oculus.
The first Curry 5 comes in Copper/Black. Every day in college, Stephen and his teammates would drop a penny in a bucket, signifying the importance of adding value and getting better each day. Deposit or withdraw, there’s no in between. The second Curry 5 comes in all white. This colorway speaks to Stephen’s transformative impact on the game. His transformation as a NBA athlete and global icon. Every step in Stephen’s journey has come with sacrifice in order to transform and evolve, dating all the way back to the reconfiguration of his jumper in high school.
Also available will be the Curry 4 Low Color Pack. Stephen loves candy. Plain and simple. No matter the flavor, he has an affinity for candy. Much like his game – off the dribble, pull-up from deep, floater, reverse lay-in at the rim – he can give you a toothache with any flavor of his choice.
The pop-up will take place at 1500 Broadway in Oakland and will be open to the public June 12th from 2:30 pm – 8 pm and June 13th from 11 am – 7 pm.